The Creative Brief

Learn more about the goals, audience and other helpful details on how to apply. 

By downloading this brief, you agree to not use the brand details provided by Prime Video for any commercial purposes or competitive gain. These materials are to be solely used for crafting submissions into the 2022 Clio Entertainment Awards Emerging Creative medium and may not  be used for any other purposes.

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Emerging Creative 

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Creative Brief

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 Got talent but you’re just starting out? Show off your skills! In conjunction with Clio Entertainment, Prime Video is searching for next-gen creatives to participate in the Emerging Creative Awards.

Create

Enter

Win

Eligibility

This program is open to new and emerging creatives without significant experience working in entertainment marketing. This could mean students enrolled in an undergraduate or graduate program or any other emerging creative who has never held a full-time, paid position in the entertainment marketing industry. Anyone who fits those parameters will be permitted to enter.

Who qualifies as an Emerging Creative?

This program is open to new and emerging creatives without significant experience working in entertainment marketing. This could mean students enrolled in an undergraduate or graduate program or any other emerging creative who has never held a full-time, paid position in the entertainment marketing industry. Anyone who fits those parameters will be permitted to enter. 

Can you work as a group?

Yes, the creative process often works best as a collaborative process so you are welcome to enter as a team. However, you’re not required to work in a group and individual entries are also encouraged. 

Develop integrated marketing ideas and become a relevant part of popular culture.

Go to Clios.com and submit your entries. 

 

Receive a prestigious Clio Award to gain recognition amongst elite advertising professionals and work as an Honorary Creative Director alongside the Prime Video brand and creative team as they bring your idea to life.

FAQs

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Submissions can include case study videos, case study boards, PowerPoint presentations, URLs, or images that convey your idea. You will also be asked to provide a written entry synopsis that outlines your idea and strategy. Ultimately, the winners will be selected based on the big ideas outlined in your submission, not on the presentation. You can submit a complete campaign strategy or single creative execution. It’s up to you. Remember, the best idea wins!

See previous winners from our student and emerging creative programs here:

2020 Burger King Student Program

2019 Burger King Student Program

2019 Budweiser Emerging Creative Program

What type of media is expected for submissions?

How many winners will be selected?

The Clio Entertainment Television Executive jury will select one winning entry to be produced and supported with media. The winner will receive their Clio statue onstage at the Clio Entertainment Award Show on November 15, 2022, at The Dolby Theatre in Hollywood. Additionally, the creator of the award-winning submission will work as an Honorary Creative Director alongside the Prime Video brand and creative team. A shortlist of submissions will be recognized for outstanding achievement within an editorial piece on Muse by Clio and on the Clio Winner’s Gallery.

Clio Awards is a globally recognized advertising award show, so by participating in this program, top entertainment marketing executives will review your creative efforts. And should your work win or be shortlisted, it will be an outstanding accolade to list on your resume. You can also include this work in your professional portfolio. 

Many winners in Clio’s Emerging Creative and Student Programs have become Global marketing leaders, and a few later served as Clio jury members. 

See where this experience takes YOU!

What do you gain by participating?

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Submission Deadline: Friday, September 16, 2022 

Read more on Clios.com